A brand exercise
Atlanta Ballet
Beauty of style and harmony and grace and good rhythm depend on simplicity
— Plato
Inspired by the duality that Atlanta holds, simplicity became the driving force.
It’s the city in the forest, living history that feels new, and the multicultural hub in the south.
The Atlanta Ballet was an opportunity to bring together beauty and grace and simplicity in a vibrant and loud city.
Ballet dancers have been placed into a smattering of different recognizable Atlanta spots. Used throughout the project to showcase the tie between this strong cultural institution and Atlanta.
A season ticket box to inspire and excite the city and patrons.
The first act (shown above), pops up dancers to reveal a fold out poster and physical copies of the season’s tickets. Tangible experiences encourage a relationship with the patrons and help build brand loyalty.
The second act:
An Atlanta Ballet book that delves into the history of the longest continuously performing ballet company in the United States— as well as the culture of the troupe, and details of upcoming shows.
The third act:
The final part of the season box holds a small tablet loaded with “Behind the Ballet” content. The ticket holder experiences behind the scenes content of the ballet troupe and the vison, concept and realization of the season.