Amazon Basics
in whole foods.
Amazon Basics
Mass production packaging
Identity system
Amazon basics
Focusing on basic kitchen items, I. imagined Amazon Basics becoming a product line in Whole Foods.
I selected products that are cohesive, affordable and useful— glass gave unique opportunity to play with the inside labels.
Using the inside label space allowed for smaller labels on the outside to help with production costs.
The basic elements and shapes used help to reinforce the basics idea of Amazon Basics. While the colors and type treatment bring in personality and life.
